Don't Forget

"Don't Forget" is a song by Sky Ferreira. It was released as a single on May 25th, 2022, and is currently expected to appear on her second studio album, Masochism.

Background
On December 21st, 2014, Ferreira confirmed via Twitter that she was working on new music with fellow singer-songwriter Tamaryn. Four months after this, Ferreira stated via Instagram comments that her next single would be titled "Fire".

Ferreira used "tears on fire" as a caption in a January 2017 Instagram post. She again teased the song in August of that year, stating in an Instagram story that "[her] new music [would] sound like Christmas, gasoline, snakes mating, KICK candy, spinning merry go rounds, sexy boyfriends, prayers for rain, tears of fire & vitriol kisses". The last three phrases were notably underlined.

On June 6th, 2018, Ferreira took to Instagram to state she was "waiting for the official release date" before she "officially announces" her upcoming singles. On July 7th, she confirmed that she was "making finishing touches" on the first two singles from Masochism. She then posted a snippet of "Don't Forget" to her Instagram stories on the 13th, although deleted it shortly after.

In the SoundCloud upload description for her cover of 'Til Tuesday's "Voices Carry", released on July 30th, she wrote:

On the same day, she took to Twitter and confirmed that the first single from her upcoming album involves a fire baptism, while describing the track as both "pop-y" and "sinister".

"Don't Forget" was one of two songs, along with "Downhill Lullaby", which Ferreira played to Pitchfork in 2019 ahead of release. Interviewer Camillo Dodero wrote:

Days after the interview was published, Ferreira posted more snippets of the track and confirmed it would be her next single "once [she] finishes tracking it".

In November 2021, Ferreira and her mother began teasing a March 2022 release date for the song, although this unfortunately did not come to fruition. On March 31st, Ferreira posted an Instagram story and assured fans to wait until April. Shortly after this, she posted a teaser video for the track to her Instagram and YouTube accounts, suggesting that its long-awaited release may finally be happening. Her record label, Capitol Records, additionally posted the video clip to their Twitter account on the same day. However, an April release also didn't happen.

On May 18th, Ferreira posted the song's official cover art to her Instagram page and announced it would be released on the 25th, although she deleted it hours after. She made a second post later that day, stating that she took down the original one out of "panic".

Critical reception
Upon its release, "Don't Forget" received mainly favorable reviews from music critics. Chris Richards of the Washington Post described the track as "a glimpse at America's mood ring" and praised Ferreira's "perfect pop-song voice", while Ellie Robinson from NME called it a "smoky and soulful cut of '80s-channeling new-wave". However, in a more negative review, Sue Park of Pitchfork criticised the song while calling it "pretty bland" and "unmemorable".

Music video
In an interview with Vulture, Ferreira confirmed that the music video was originally edited by someone else, and that "they were good [but weren't] the right person tone-wise". Because of this, she decided to edit the video herself.

According to insiders, the single was originally scheduled for a release on May 19th, 2022. It was presumably delayed due to the music video not yet being finished.