Instagram

Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr. A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio now typically used by mobile device cameras. Users are also able to record and share short videos lasting for up to 15 seconds. Instagram was created by Kevin Systrom and Mike Krieger and launched in October 2010. The service rapidly gained popularity, with over 100 million active users as of April 2012. Instagram is distributed through the Apple App Store and Google Play. Support was originally available for only the iPhone, iPad, and iPod Touch; in April 2012, support was added for Android camera phones. The service was acquired by Facebook in April 2012 for approximately $1 billion in cash and stock.

Usage by Sky Ferreira
Sky Ferreira created an account on the social media site and posted her first photo on July 24, 2012. As of October 10, 2013, she has made 545 posts and gained 100,985 followers. Ferreira has used this site to unveil cover artwork including that belonging to "You're Not the One" and the censored version of Night Time, My Time.